I need to do press releases to the local media about my books. People won't buy what they don't know about.
I haven't done the press releases yet, even though I know they'll drive sales. The local media in these parts are very friendly and are looking for stories like: Local Dude Wrote A BOOK! I'm a local dude, and I've written three books.
I've been holding off on the press releases not because I don't know how to write them or what to include, but because few people have heard of Lulu, and might not be as willing to shop online from a source they don't know as they might be to shop from a site they're familiar with.
I did a little digging on the Lulu website and checked out their marketing guides. They want authors to purchase their marketing services, and I'm not going to do that. I know how to write press releases and follow up with phone calls to writers and editors.
I'm happy to report that the one free bit of advice lulu offers is the one I already knew. My thought was to wait until Amazon picks up the listing of at least Sexton, and maybe Sexton Spice before I launch my personal media blitz.
Lulu's marketing advice: "Wait for your books to be listed with Amazon or Barnes & Noble before purchasing a media kit."
That's my plan.